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23 April 2010

iPad Users Consume 3X Videos As Other Users

Despite the now-infamous absence of Adobe's Flash, video aggregator MeFeedia says that video on the iPad is a flourishing and growing trend according to the data the company has collected over the past three weeks.
The company offers a few stats and postulates that, among other reasons, the "lack of distractions mean people watch more video, for longer."

The company offers the following observations on its blog, noting that the "iPad was only launched a few weeks ago & this sample is for MeFeedia and MeFeedia Network only."
  • iPad is now the 5th most popular mobile device* *In terms of unique users, trailing only iPhone, iPod Touch, SymbianOS, and Android (in that order)
  • iPad users consume 3X as many videos as web users (up from the 2.5X number that we first reported a few weeks ago)
  • iPad users spend 4X as long watching videos as web users (up from 3X)
  • iPad users consume 5X as many videos as iPhone users (up from 3X)

[source: http://asurl.net/kqM ]