Over the last 10 years, Google's efforts at being the window to the web for hundreds of millions of users across the globe has turned it into a billion dollar company and of course a verb.
Now the six-year-old social networking giant is making a bid for the crown.
At its developer conference in San Francisco called F8, Facebook's founder Mark Zuckerberg arrived on stage in the typical Silicon Valley dressed down uniform of jeans and a black hoodie.
He came across as pretty awkward in front of an audience of 1,500. Then again most people would.
Regardless of that he pulled no punches in setting out his stall for the foreseeable future - a major, if not dominant, role in the future of the web which he said will be all about being social and using your friends to share and connect to a better quality of information which in turn will provide users with a better web experience.
In a blogpost he said "people are increasingly discovering information not just through links to web pages but also from the people and things they care about".
Continue to BBC Blog: http://asurl.net/e5c
